Content Analysis
Title
Content Analysis
Author
Stemler, Steven E.
Research Area
Methods of Research
Topic
Research Methods ‐ Quantitative
Abstract
In the era of “big data,” the methodological technique of content analysis can be the most powerful tool in the researcher's kit. Content analysis is versatile enough to apply to textual, visual, and audio data. Given the massive explosion in permanent, archived linguistic, photographic, video, and audio data arising from the proliferation of technology, the technique of content analysis appears to be on the verge of a renaissance. In this essay, I discuss cutting‐edge examples of how content analysis is being applied or might be applied to the study of areas as diverse as education, criminology, and social intelligence.